Everyone makes cakes these days. They have to look pretty, they have to be coated in smooth fondant, and after every effort has been made to create this masterpiece for our eyes, the taste has all but been forgotten in the hype. I think that the desire for visual perfection has us compromising on taste. I prefer to strive for simplicity in a cake - making sure that taste is the height of the experience. The cake I make might not be the smoothed fondant perfection that is plastered all over the internet, but it tastes magnificent.